Signature Select Redesign

Packaging Design   Illustrator

You have seconds to hook the attention of a customer walking down the aisle. A new visual is crucial when a product fails to entice and stand out. Signature Select's farfalle is taken through a journey where it is studied and redesigned to success.

Auditing Current  Packaging

Signature Select's packaging lacks identity and contrast on Safeway and Albertson's shelves, blending in and becoming nearly invisible. Its repetitive design and uninspiring imagery fail to attract consumers or stand out, leaving it overlooked compared to more creative competitors.

Sewing a New Suit
For a Bow Tie

In this redesign, we aim to implement a layout and semiotics that will encourage consumers to explore this product. By incorporating these elements, we will instill a sense of desire in the consumer to purchase our product. By using indexical and iconic semiotics in our packaging, we eliminate receptiveness and create a personal narrative that will connect with our target audience.