NewJeans DreamLand

Pop-up Design   Layout Design   RFP   
Sketchup   Indesign   Illustrator

NewJeans and Kirby both tap into nostalgia with their vibrant, feminine aesthetics, resonating deeply with fans. Despite their unique identities, they share a common ability to evoke cherished memories. This shared appreciation led to a collaboration celebrating their timeless elegance and offering fans a fresh experience with both brands.

Merging Brands

My goal was to merge two unrelated brands in a way that feels natural and cohesive when they come together. Read the RFP below to learn more about the design process of this creation.

Unity In
Collaboration

In designing our collaborative color palette and pop up, I chose colors that blend our brand narratives harmoniously, evoking nostalgia and unity. This visual language invites audiences to celebrate our partnership and resonates emotionally with fans of both brands.