From a Step
to a Journey

Campaign Design   Illustrator   Photoshop   Figma

Designed for the ASU Martin Luther King Jr. Committee's Annual MLK celebration across Arizona, our campaign aims to unify and uplift through shared values and actions by showing that their skills and hobbies can make a significant impact in their community.

The Narrative

In crafting our MLK celebration campaign with three designers, we focused on a universal theme aligning with Dr. King's message. Our logo's line motif represents the journey's ups and downs, unifying our designs. We produced versatile collateral for various events, ensuring relevance and impact.

Rebuilding
the Website

I redesigned the website to showcase our narrative, highlighting their passions and community impact. Each page features characters uniting around shared goals, complemented by relevant quotes from Dr. King that resonate with our campaign's message.